Guides, Microsoft news for partners and points of view from our team on co-sell, Marketplace, AI marketing, events and B2B growth.
Microsoft Partner Marketing
Microsoft's October business apps releases bring Dynamics 365 into Teams. Our view: partners win by marketing one workflow, not six new features.
27 October 2026 · 3 min read
Microsoft news for partners
Datadog's new A/NZ partner program shows why B2B tech and Microsoft partners should market an AI readiness assessment before they pitch the AI itself.
22 October 2026 · 3 min read
AI Marketing
Alvin Paronda on why AI tools will take over agency admin but not judgement, and why agencies should price process and thinking separately.
21 October 2026 · 3 min read
76 articles
Event Marketing · 21 October 2026 · 3 min read
Domefest's founders built a community, then an event, then an agency. Alvin Paronda on why B2B events should start with the people, not the sponsor list.
Microsoft Partner Marketing · 16 October 2026 · 3 min read
Partners at TechX Melbourne said internal AI work was their strongest customer proof. Alvin Paronda on why customer zero beats waiting for a client logo.
Microsoft news for partners · 16 October 2026 · 3 min read
Microsoft is bringing Word, Excel and PowerPoint editing into the Copilot app. Here's why Microsoft partners should rewrite their adoption story now.
Microsoft Partner Marketing · 14 October 2026 · 3 min read
Microsoft's new Digital Sovereignty specialisation is hard to earn. Alvin Paronda on why partners should plan the marketing before the audit, not after it.
Event Marketing · 12 October 2026 · 3 min read
US B2B brands are buying out theme parks to reward clients. Here's how Australian companies can plan VIP hospitality that builds relationships.
AI Marketing · 12 October 2026 · 3 min read
HubSpot's State of AEO data shows what gets brands cited in AI answers. Our take for B2B tech and Microsoft partners, plus a practical 90-day plan.
Event Marketing · 12 October 2026 · 3 min read
HubSpot renamed its 15-year-old Inbound conference. Here's what Australian tech companies can learn about refreshing a flagship customer event.
B2B Marketing · 12 October 2026 · 3 min read
Research highlighted by HubSpot shows specific numbers earn more trust than round ones. How B2B tech marketers can use precision honestly.
Event Marketing · 12 October 2026 · 3 min read
Immersive digital venues can make product launches memorable. Tips for Australian brands on balancing projection, physical detail and hospitality.
B2B Marketing · 12 October 2026 · 3 min read
Semrush turned data studies into an always-on program. How B2B tech firms and Microsoft partners can build research that earns citations and pipeline.
B2B Marketing · 12 October 2026 · 3 min read
Inter Milan cut its social posting by about a third and still grew reach. What B2B tech brands can learn about LinkedIn cadence and quality.
B2B Marketing · 12 October 2026 · 3 min read
An Australian brokerage connected LinkedIn engagement to CRM revenue and won a bigger ABM budget. What B2B tech marketers can borrow from its approach.
Event Marketing · 12 October 2026 · 3 min read
Alaska Airlines tied its festival sponsorships to loyalty sign-ups. Lessons for Australian brands on sponsorship activations that create lasting value.
AI Marketing · 12 October 2026 · 3 min read
AI search rarely shows up in last-click reports. A practical three-layer model for proving AEO value to your CMO and CFO, adapted for B2B tech.
AI Marketing · 12 October 2026 · 3 min read
As ChatGPT ads expand to 31 more markets, OpenAI's enterprise marketing approach offers lessons for AI and SaaS companies selling to business buyers.
Event Marketing · 12 October 2026 · 3 min read
Siemens sequenced LinkedIn ads before asking anyone to register for Hannover Messe. How Australian B2B tech event marketers can apply the same approach.
Event Marketing · 12 October 2026 · 3 min read
Most event measurement happens too late. Here's how B2B tech brands in Australia can plan KPIs up front and measure a whole event portfolio consistently.
AI Marketing · 12 October 2026 · 3 min read
A HubSpot experiment tested whether LinkedIn posts lift AI search visibility. What B2B tech firms and Microsoft partners should take from it.
B2B Marketing · 12 October 2026 · 3 min read
Meta is steering advertisers to genuinely different creative, not tweaked copy. What B2B and SaaS marketers should change in how they test ads.
B2B Marketing · 12 October 2026 · 3 min read
New research shared by LinkedIn links earlier, broader buying-committee engagement to higher win rates. What it means for B2B tech and Microsoft partners.
Event Marketing · 12 October 2026 · 3 min read
Dreamforce 2026 organised its expo around attendee problems and hands-on building. Here's what Australian B2B tech and Microsoft partner events can borrow.
Marketing Automation · 12 October 2026 · 3 min read
Many B2B teams are reviewing Pardot. A vendor-neutral take on evaluating alternatives, including Dynamics 365 Customer Insights, and migrating safely.
AI Marketing · 12 October 2026 · 3 min read
The IAB has updated its AI disclosure framework. What B2B tech marketers should label, what they can skip, and how to set a simple internal AI policy.
Marketing Automation · 12 October 2026 · 3 min read
LinkedIn's Companies dashboard turns account engagement into targeting and revenue reporting. How smaller B2B tech teams and partners can put it to work.
Event Marketing · 12 October 2026 · 3 min read
Creators extend an event's reach, but need clear briefs and on-site support. A practical guide for Australian brands inviting influencers to events.
Marketing Automation · 12 October 2026 · 3 min read
Email programs stall at scale on governance, data and measurement, not subject lines. A practical take for B2B tech and Microsoft partner teams.
B2B Marketing · 12 October 2026 · 3 min read
Publishing more AI-assisted content can hurt visibility in AI search. Why B2B tech brands should favour clear, verifiable, corroborated content instead.
AI Marketing · 12 October 2026 · 3 min read
LinkedIn added brand kit, Draft with AI and AI ad variants to Campaign Manager. How B2B tech teams can use them without going generic.
Event Marketing · 12 October 2026 · 3 min read
Event costs land now, but B2B revenue lands months later. A three-stage approach to event ROI helps Australian tech marketers defend their event budgets.
Marketing Automation · 12 October 2026 · 3 min read
A GTM stack only works if every tool shares one view of the customer. How B2B tech firms and Microsoft partners should build and audit theirs.
AI Marketing · 12 October 2026 · 3 min read
VML research shows most consumers now use AI, but search still leads the buying journey. How marketers should balance search, AEO and AI visibility.
AI Marketing · 12 October 2026 · 3 min read
Google says AI Mode and AI Overviews are expanding Search, with new AI Max reporting coming. How B2B tech marketers can prove AI search value.
B2B Marketing · 12 October 2026 · 3 min read
LinkedIn's B2B Institute says trust comes from brand, employees, customers and creators together. How B2B tech firms and Microsoft partners can apply it.
Event Marketing · 12 October 2026 · 3 min read
Events are moving from wellness add-ons to designing for attendee wellbeing. Practical ways Australian B2B and brand events can build in downtime and care.
AI Marketing · 11 October 2026 · 3 min read
Creators have moved from fearing AI to using it, but audiences still want a human behind the work. Lessons for B2B tech and consumer brand marketers.
Marketing Automation · 10 October 2026 · 3 min read
The AdCP agentic advertising standard now has a board, with few brands on it. What B2B marketers should do before AI agents buy their media.
AI Marketing · 9 October 2026 · 3 min read
Google's guidance on AI search says foundational SEO still wins. What that means for B2B tech marketers, and where Copilot and other engines fit in.
B2B Marketing · 8 October 2026 · 3 min read
LinkedIn is building out creator tools for B2B. How tech firms and Microsoft partners can use Thought Leader Ads, BrandLink and creators to earn trust.
AI Marketing · 5 October 2026 · 3 min read
Publishers are now serving ads to AI agents, not just people. What B2B tech brands should do to make their facts accurate and readable for AI.
Microsoft news for partners · 4 October 2026 · 3 min read
Microsoft's new Copilot adds Home, Code, Autopilot, a plugin registry and usage-based billing. Here's what Microsoft partners should do next.
Microsoft news for partners · 4 October 2026 · 3 min read
Microsoft is investing $2.5B in Frontier Company, an outcome-led AI engineering business. Here's how SIs, MSPs and ISVs should position.
Microsoft news for partners · 4 October 2026 · 3 min read
Copilot Cowork is GA, Agent Factory unifies consumption and Agent 365 adds cost management. What it means for CSPs, MSPs and ISVs.
Microsoft news for partners · 4 October 2026 · 3 min read
At Build 2026 Microsoft set out an agent platform from GitHub to Foundry to Agent 365. What ISVs and services partners should do next.
Microsoft news for partners · 4 October 2026 · 3 min read
Microsoft's FY26 review is full of quantified AI customer outcomes. How partners can use them for vertical campaigns, E7 positioning and agent services.
Microsoft news for partners · 3 October 2026 · 3 min read
Fabric IQ grounds Copilot answers in Power BI semantic models. What the Fabric and SQL updates mean for Microsoft data partners in Australia and APAC.
Microsoft news for partners · 3 October 2026 · 3 min read
Microsoft's Project Perception uses AI agents to defend against AI. What it means for security MSPs, MSSPs and ISVs in Australia and APAC.
Microsoft news for partners · 3 October 2026 · 2 min read
Ryan Roslansky is leaving Microsoft and Microsoft 365 leaders now report elsewhere. What leadership changes usually mean for Microsoft partners.
Microsoft news for partners · 3 October 2026 · 3 min read
Microsoft is cutting around 4,800 roles, mostly in Commercial and XBOX. What the restructure means for partner relationships, co-sell and messaging.
Microsoft news for partners · 3 October 2026 · 3 min read
Microsoft's Frontier Playbook shares five lessons from its own AI transformation. How Microsoft partners can use it to sell outcome-led AI adoption.
Microsoft news for partners · 2 October 2026 · 3 min read
Microsoft is bringing AMD Helios and 6th Gen EPYC to Azure via three new VM families. Here's how ISVs, HPC and AI partners can turn it into pipeline.
Microsoft news for partners · 2 October 2026 · 3 min read
Microsoft's Azure Copilot Observability Agent is generally available. Here's how MSPs and Azure partners can build it into managed operations offers.
Microsoft news for partners · 2 October 2026 · 3 min read
Microsoft disrupted EvilTokens, an AI-powered fraud service that hit Australian inboxes. What it means for MSPs and security partners.
Microsoft news for partners · 2 October 2026 · 3 min read
Government attacks and phishing rose sharply in Microsoft's 2026 Digital Defense Report. How security and public sector partners can respond.
Microsoft news for partners · 2 October 2026 · 3 min read
Microsoft's 2026 Responsible AI Transparency Report brings ISO 42001, agent controls and an Australian angle. Here's how partners can use it.
Microsoft news for partners · 1 October 2026 · 3 min read
Microsoft's Middle East framework pairs $10B+ investment with sovereignty and resilience commitments. What APAC Microsoft partners can learn.
Microsoft news for partners · 1 October 2026 · 3 min read
Microsoft's Q2 2026 AI Diffusion Report shows global usage at 18.8%, with Singapore, Korea and Japan standing out. What it means for APAC partners.
Microsoft news for partners · 1 October 2026 · 3 min read
Brad Smith's essay on AI and jobs offers Microsoft partners a human-centred narrative for AI adoption, change management and data ownership.
Microsoft news for partners · 1 October 2026 · 3 min read
Microsoft's emissions rose 25% as AI infrastructure grew. How Microsoft partners should answer customer sustainability questions and shape ESG offers.
Microsoft news for partners · 1 October 2026 · 3 min read
Microsoft's five principles for AI in education, plus a Brisbane case study, give partners a trust-first story for schools and universities.
Microsoft Partner Marketing · 28 July 2026 · 11 min read
Microsoft AI Cloud Partner Program FY27 update explained: new AI specialisations, Copilot co-op and SMB trial, co-sell expansion and Frontier Accelerate.
AI Marketing · 9 July 2026 · 2 min read
Why agentic AI is moving enterprises beyond rule-based automation to coordinated, end-to-end processes, and why governance and human oversight still matter.
Microsoft Partner Marketing · 8 July 2026 · 3 min read
What changed in the 2026 Microsoft Partner of the Year Awards: new categories, a regional tier, tighter submission limits, key dates and tips to stand out.
AI Marketing · 4 June 2026 · 4 min read
How developers can balance rapid AI innovation with security, governance and data ownership, drawing on Microsoft Build announcements including Microsoft IQ.
AI Marketing · 11 May 2026 · 4 min read
Copilot Cowork lets Microsoft 365 Copilot carry out supervised, multi-step work. What action-taking AI means for marketing team workflows and coordination.
AI Marketing · 30 April 2026 · 4 min read
Practical steps to build your presence in AI: experiment with AI tools, share your AI journey, join communities and create AI-enhanced content or products.
AI Marketing · 28 April 2026 · 2 min read
Key takeaways from Satya Nadella's Microsoft AI Tour Sydney keynote: the move from Copilot to agents, why data and context matter, and why trust is essential.
Microsoft Partner Marketing · 13 April 2026 · 2 min read
A five-part Microsoft partner case study framework: situation, problem, solution, results and executive insight, plus tips to make stories co-sell ready.
AI Marketing · 9 April 2026 · 2 min read
Agentic marketing in B2B explained: how always-on, adaptive systems replace campaigns, what changes for marketers, adoption barriers and how it builds pipeline.
Marketing Automation · 7 April 2026 · 4 min read
How AI and real-time triggers in Dynamics 365 Customer Insights - Journeys replace scheduled email sends with behaviour-based, personalised email workflows.
B2B Marketing · 25 March 2026 · 3 min read
B2B marketing fundamentals for technology companies: target audiences, value propositions, buyer personas, content, SEO, email, events and sales alignment.
Microsoft Partner Marketing · 13 March 2026 · 4 min read
Microsoft Marketplace listing strategies for B2B brands: know your buyer, optimise for search, use co-sell, show integration, and keep pricing transparent.
B2B Marketing · 26 February 2026 · 3 min read
Consistent design across B2B marketing collateral builds buyer trust. The core elements (colour, type, logo, imagery, layout) and how to keep them on brand.
Marketing Automation · 17 February 2026 · 3 min read
How Microsoft AI agents shift email automation from sending messages to automating outcomes, with support, sales and internal workflow examples and first steps.
Marketing Automation · 11 February 2026 · 2 min read
What Microsoft's 2026 roadmap means for marketing automation: AI agents in Dynamics 365, Azure security changes, and the new skills marketers will need.
Marketing Automation · 4 February 2026 · 3 min read
How to set up email marketing automation in Dynamics 365 Customer Insights: connecting data, segmenting audiences, building triggered workflows and testing.
AI Marketing · 23 October 2025 · 2 min read
SEO vs AEO vs GEO explained: how search, answer engine and generative engine optimisation differ, their strengths and challenges, and why to use all three.
