Big ideas. One B2B marketing team.
Choose the services you need, or combine them in a 12-month Growth or Scale program. Either way you get one team, one plan and one monthly fee.
Microsoft Partner Marketing
Co-sell, Marketplace, MDF campaigns and awards for Microsoft partners.
- Go-to-market strategy
- MDF strategy, execution and reporting
- Lead generation campaigns
- Co-sell content and WinWires
- Microsoft Marketplace support
- Microsoft-curated events
B2B Marketing
Your extended marketing team: content, design, website, PR and social.
- Marketing strategy
- Content creation
Demand Generation
Campaigns, LinkedIn advertising and nurture that build pipeline.
- Lead generation campaigns
- LinkedIn and retargeting advertising
Event Marketing
Roundtables, webinars, launches and conferences, fully managed.
- Event planning and execution
- Venue sourcing
- Supplier coordination
- Speaker and expert sourcing
- Registration management
Channel & Partner Marketing
Co-marketing with vendors and partners that drives joint pipeline.
- Joint value propositions
- Co-marketing campaigns
- Partner toolkits
- Marketing development funds
AI Marketing
Brand refresh and AI-ready websites, plus AI visibility and automation.
- Brand refresh
- AI-ready website
- AI visibility audit
- Answer-ready content
PR & Media Relations
Press releases, media outreach and coverage that builds credibility.
- Story and message development
- Press releases and announcements
- Media outreach and pitching
- Ecosystem media relations
- Thought leadership and bylines
Social Media Marketing
LinkedIn, Instagram and Facebook content, community and paid social.
- Social strategy and content calendar
- LinkedIn company page management
- Founder and executive thought leadership
- Instagram and Facebook
Your marketing team, or more hands for the one you have
Some clients have no marketer yet. Others have a strong head of marketing who needs capacity. We fit either way, so your people can focus on strategy, customers and growth.
Be your marketing team
For founders, CEOs and sales leaders without a marketer, or with one stretched across everything.
- A complete team from day one: strategy, content, design, marketing technology and events
- A 12-month plan, run and reported for you
- No recruiting, onboarding or covering leave
Extend your marketing team
For heads of marketing who know what to do but don't have the hands to do it all.
- We take on execution: campaigns, events, content, email and social
- Your team keeps strategy, stakeholders and the big decisions
- Extra capacity and specialists (design, martech, PR) without new headcount
What a quarter with UBE looks like
A typical quarter on a retainer today. Every plan is scoped to your goals, and events, launches and campaigns are planned on top.
13+
weekly alignment meetings with your team
3+
blogs or customer case studies
3+
email newsletters
12+
social media posts
3+
PR and media relations activities
1
lead nurture campaign: landing page, form, segmentation, three email sequences and an automated journey
Why 12 months: brands are built on trust, and trust is built on consistency.
One-off projects make noise. A year of showing up, month after month, builds the recognition, credibility and pipeline that last.
Months 1–3
Foundations
Onboarding, product training, audience and message work, a 12-month plan and the first assets.
Months 4–6
Momentum
Campaigns live, the newsletter and social rhythm set, first events and Microsoft co-marketing.
Months 7–9
Proof
Customer stories, PR, award entries and nurture campaigns turning interest into pipeline.
Months 10–12
Scale
Double down on what works, report on the year and plan the next, aligned to Microsoft's July–June year.
Predictable costs
One fixed monthly fee. No hourly billing and no surprise invoices.
Clear deliverables
Agreed each quarter, reviewed every week, reported every quarter.
A consistent team
The same people learn your brand, your products and your customers.
How UBE compares
The usual alternatives to an extended marketing team, side by side.
| Compare | UBE Marketing | Hiring in-house | Project agency |
|---|---|---|---|
| Microsoft partner know-how (co-sell, Marketplace, MDF, awards) | Built in | Depends on the hire | Rare |
| Skills covered | Strategy, content, design, martech, PR, events | One or two people | Usually one specialty |
| Time to get going | Weeks | Months to recruit and onboard | Weeks, per project |
| Cost | One fixed monthly fee | Salaries, super, tools and leave | Quoted per project |
| Continuity | Same team for 12 months | Until someone leaves | Ends with the project |
| Events, from roundtables to galas | Included in the team | Usually outsourced | Separate supplier |
Everything we can scope
Don't see what you need above? These can be added to any program or scoped on their own.
Platforms we work in
Dynamics 365 Customer Insights, ActiveCampaign, Marketo, Salesforce, Mailchimp, WordPress, Wix, Squarespace, LinkedIn Campaign Manager, Meta Ads, Figma, Adobe Creative Cloud.
- Account-based marketing (ABM)
- Analytics and reporting
- Brand strategy
- Case studies
- Content creation
- CRM management
- Customer testimonials
- Email marketing
- Event planning and execution
- Fundraising and donor marketing
- Graphic design
- Influencer marketing
- Lead generation
- LinkedIn advertising
- Market research
- Marketing technology strategy
- Microsoft Marketplace listings
- Public relations
- Social media advertising (Meta)
- Social media management
- Video production
- Website development
- Webinars
- Whitepapers and eBooks
- Award submissions
- Other paid advertising
Questions about working with UBE
What is an extended marketing team?
An extended marketing team is an agency that works as part of your business rather than on one-off projects. UBE Marketing plans and runs your marketing month after month, either as your whole marketing team or alongside your in-house marketers to add capacity and specialist skills.
Can you work with our in-house marketing team?
Yes, and it's one of the most common ways we work. Your team keeps strategy, stakeholders and priorities; we take on execution such as campaigns, events, content, email, social and design. We meet weekly so everyone stays aligned and nothing is duplicated.
We don't have a marketer. Can UBE be our marketing team?
Yes. Many clients start with no marketing team, or with a founder or sales leader doing marketing on the side. We provide strategy, content, design, marketing technology and events as one team under one monthly fee.
Why is the program 12 months?
Brands are built on trust, and trust is built through consistency. Twelve months gives time to lay foundations, build momentum, earn proof such as case studies and awards, and then scale what works. It also lines up with Microsoft's July to June financial year.
What's included in a typical quarter?
Every plan is tailored, but a typical quarter includes weekly alignment meetings, three blogs or case studies, three newsletters, twelve social posts, three PR activities and at least one lead nurture campaign with a landing page, form, segmentation and automated email journey.
Who will work on our account?
A shared team led by our founder: a marketing specialist, a marketing technology lead and a graphic designer, with PR, events and advertising specialists brought in as your plan needs them.
What happens in the first 90 days?
We onboard: product and services training, stakeholder meetings, research into your customers and competitors, and a 12-month plan. The first campaigns, content and assets go live in this period, so you see momentum early.
How do you report on results?
We meet weekly to plan and review, and report each quarter on the measures agreed at the start, such as pipeline, leads, event attendance, engagement and coverage, with recommendations for the next quarter.
Can the scope change during the year?
Yes. New requests are handled as ad hoc requests and agreed in planning meetings. Depending on priority, they can replace, move or add to planned deliverables, so the plan keeps up with your business.
What isn't included in the fee?
Media spend, venue hire, catering, audio-visual equipment and other third-party costs are billed separately so you can see exactly where the money goes. Media coverage can't be guaranteed because editors decide what runs.
Which platforms do you work with?
Dynamics 365 Customer Insights, ActiveCampaign, Marketo, Salesforce and Mailchimp for email and automation; WordPress, Wix and Squarespace for websites; LinkedIn and Meta for advertising; and Figma and Adobe Creative Cloud for design.
Do you only work with Microsoft partners?
No. Microsoft partner marketing is our core expertise, but we also work with SaaS and AI companies, not-for-profits, small and medium businesses, consumer brands and event organisers.
Let's plan your next 12 months of growth.
Book a 30-minute strategy call. We'll look at where you are with Microsoft, your market and your pipeline, and tell you honestly where we'd start.