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UBE Marketing

Social media that builds an audience, not just a posting schedule

B2B buyers check your LinkedIn before they reply to your email, and consumer audiences decide on Instagram before they buy a ticket. We plan, create and manage social content that sounds like you, grows the right audience and supports your pipeline and events.

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What's included

Social strategy and content calendar
The channels, themes and cadence that fit your audience, planned month by month.
LinkedIn company page management
Regular posts, documents and updates that keep your page active and credible.
Founder and executive thought leadership
LinkedIn posts and articles ghostwritten in your leaders' voices, approved by them.
Instagram and Facebook
Content for consumer brands, not-for-profits and events, from launch teasers to on-the-night stories.
Design and short-form video
On-brand graphics, carousels and video edits made for each platform.
Community management
Responding to comments and messages, and engaging with partners, customers and media.
Paid social and retargeting
LinkedIn and Meta campaigns that reach the right people and re-engage your website visitors.
Social reporting
Monthly reporting on reach, engagement, followers and the traffic and leads social drives.

Pricing

Included in Growth and Scale programs. Paid social media spend is billed separately.

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How it works

  1. Step 1

    Audit and plan

    We review your channels, competitors and audience, then agree a strategy and content pillars.

  2. Step 2

    Create and approve

    A monthly calendar of posts, designs and video, approved by you before anything is published.

  3. Step 3

    Publish and engage

    We schedule, post and manage the community so your channels stay active.

  4. Step 4

    Report and improve

    Monthly results and recommendations, so each month performs better than the last.

  5. Your next stepTalk to usTell us what you're planning and we'll show you where we'd start.Let's talk →

Who it's for

  • B2B tech companies and Microsoft partners building authority on LinkedIn
  • Founders and executives who want a stronger personal brand
  • Consumer brands and not-for-profits on Instagram and Facebook
  • Events that need promotion before, during and after the day

Frequently asked questions

Which social media channels matter for B2B?

For most B2B technology companies, LinkedIn matters most, both the company page and the personal profiles of founders and executives. Instagram, Facebook and YouTube become important for consumer brands, not-for-profits, recruitment and events.

Do you write LinkedIn posts for founders and executives?

Yes. We interview your leaders, then write posts and articles in their voice for them to approve. Thought leadership from real people usually reaches and engages far more buyers than company page posts alone.

How often should a B2B company post on LinkedIn?

Consistency and quality matter more than volume. A few strong company posts a week, backed by regular posts from your leaders, usually outperforms daily posting of weaker content. We set a cadence your team and audience can sustain.

Is paid social included?

Campaign planning and management are included in our programs. Media spend is billed separately so you can see exactly what goes to LinkedIn, Meta and other platforms.

Related insights

Let's plan your next 12 months of growth.

Book a 30-minute strategy call. We'll look at where you are with Microsoft, your market and your pipeline, and tell you honestly where we'd start.

Let's talkSee pricing