Alvin Paronda

Alvin Paronda founded UBE Marketing to give Microsoft partners and B2B technology companies the marketing team many of them can't yet build in-house. He has more than 20 years in B2C and B2B marketing.

From publishing and telecommunications to the Microsoft ecosystem

Alvin's career began in the Philippines, working with leading publishing, telecommunications and consumer brands. At Smart Communications, one of the country's largest telcos, he worked alongside partners including Apple and Samsung. He later moved into technology in Sydney, working across the partner ecosystems of Marketo, Oracle and Microsoft.

Most recently he was Director of Marketing at Barhead Solutions, a long-term Microsoft partner now part of Akkodis, and a member of its senior leadership team. For around five years he was the person who ran Barhead Solutions' marketing, from strategy and brand to campaigns, events, PR, awards and Microsoft co-marketing, until the company was acquired by Akkodis.

At Barhead Solutions (now Akkodis)

• Built Barhead's five-person marketing team from scratch
• Helped Barhead win more than 30 awards, including the 2024 Microsoft ANZ Social Impact Partner of the Year, its fourth Partner of the Year recognition
• Ran more than 280 lead-generation events with over 10,000 attendees
• Grew Barhead's LinkedIn following from zero to 20,000 organically
• Brought Barhead's work with the End Street Sleeping Collaboration to Microsoft, featured in Satya Nadella's Microsoft Inspire keynote
• Named a finalist for Personal Innovation – Marketing Excellence at the ARN Innovation Awards in 2021 and 2022
• Launched Microsoft Power Platform "App in a Day" training programs for Australian businesses
• Created 33 customer case studies, alongside press releases and 20+ eBooks and whitepapers

Why UBE

At Barhead Solutions, Alvin saw that many Microsoft partners have strong solutions and real access to Microsoft's programs, but not the marketing capacity to use them. UBE brings partner marketing, demand generation and events together in one consistent program, led from Sydney. Today the team works with Microsoft partners across very different specialities, from AI platforms and information management to transformation consulting.