Being a Microsoft partner gives you access to programs, funding and co-sell. Turning that access into pipeline takes marketing that speaks Microsoft's language. We plan and run it for you over 12 months, aligned to Microsoft's July–June financial year.
Every program is built from these eight services, sequenced to your goals. Here's how they fit together.
Pricing
Included in the Growth (from AUD 10,000+/month) and Scale (from AUD 20,000+/month) programs. Excluding GST; final pricing depends on scope.
Compare programs →Solution messaging, segmentation and a joint GTM plan you can take to your Microsoft partner team.
Plan, run and report on Microsoft marketing funds so activity stays compliant and claims get paid.
Targeted campaigns that create demand for your Microsoft-based solution and capture qualified leads.
Email, social and WinWire content written for both customers and Microsoft sellers.
Listing copy, positioning and promotion that improve discoverability and conversion.
Executive briefings, customer roundtables and partner showcases designed with Microsoft alignment in mind.
Partner of the Year and industry award submissions, from evidence-gathering to final copy.
Customer stories with measurable outcomes, structured for co-sell and Marketplace use.
Your
Microsoft partnership
Different specialities, one ecosystem. Our founder also led marketing at Barhead Solutions, a Microsoft partner now part of Akkodis.
Enterprise AI: AI platforms for government and enterprise, such as DAISY for development applications, built on Microsoft technologies.
Gadali: Agentic AI for industry and the for-purpose sector, including AI scheduling for aged care and disability services.
Informotion: Information management and governance on Microsoft 365.
ADAPTOVATE: Business transformation consulting, with solutions on Microsoft Marketplace.
mySMB.com: An AI-powered business platform and community for small businesses.
Designations, specialisations, co-sell status, Marketplace presence and your relationship with Microsoft.
A 12-month plan mapped to Microsoft's financial year, your solution areas and your sales targets.
Messaging, co-sell collateral, Marketplace listing, case studies and campaign content.
Lead generation, Microsoft co-marketing and events, run by our team.
Monthly reporting on pipeline and program milestones, with the plan adjusted as Microsoft's priorities shift.
It plans and runs the marketing that helps a Microsoft partner win customers and work effectively with Microsoft: go-to-market strategy, co-sell content, Marketplace listings, MDF-funded campaigns, events with Microsoft, case studies and award submissions.
Yes. We work with systems integrators, Solutions Partners, software development companies (ISVs), MSPs, CSPs and training partners across AI Business Solutions, Cloud & AI Platforms, and Security.
Microsoft programs, co-sell relationships and brand trust build over a full financial year. A 12-month plan lets us align with Microsoft's July–June planning cycle and show results consistently, rather than running one-off campaigns.
Yes. We help plan MDF-eligible activity, run it, and prepare the reporting so funds are used well and claims are supported.
Yes. We manage award and nomination submissions end to end, including gathering evidence, writing the entry and aligning it to the judging criteria.
We're based in Sydney and work with partners across Australia and APAC. Talk to us about other regions.
Microsoft Partner Marketing
Microsoft's October business apps releases bring Dynamics 365 into Teams. Our view: partners win by marketing one workflow, not six new features.
27 October 2026 · 3 min read
Microsoft Partner Marketing
Partners at TechX Melbourne said internal AI work was their strongest customer proof. Alvin Paronda on why customer zero beats waiting for a client logo.
16 October 2026 · 3 min read
Microsoft Partner Marketing
Microsoft's new Digital Sovereignty specialisation is hard to earn. Alvin Paronda on why partners should plan the marketing before the audit, not after it.
14 October 2026 · 3 min read
Book a 30-minute strategy call. We'll look at where you are with Microsoft, your market and your pipeline, and tell you honestly where we'd start.
