Partnerships only grow when both sides can market them. We build the joint messaging, campaigns and toolkits that help vendors and partners go to market together, whether that's with Microsoft or your own channel.
See how we help
Channel marketing is usually run by a vendor to help resellers sell its products. Partner marketing is broader: any co-marketing between organisations, including alliances, technology partners and Microsoft co-marketing.
Messaging and positioning, ready-to-send emails, social posts, a presentation, one-pagers, case studies and brand guidelines for co-branding.
Microsoft Partner Marketing
Microsoft's October business apps releases bring Dynamics 365 into Teams. Our view: partners win by marketing one workflow, not six new features.
27 October 2026 · 3 min read
Microsoft Partner Marketing
Partners at TechX Melbourne said internal AI work was their strongest customer proof. Alvin Paronda on why customer zero beats waiting for a client logo.
16 October 2026 · 3 min read
Microsoft Partner Marketing
Microsoft's new Digital Sovereignty specialisation is hard to earn. Alvin Paronda on why partners should plan the marketing before the audit, not after it.
14 October 2026 · 3 min read
Book a 30-minute strategy call. We'll look at where you are with Microsoft, your market and your pipeline, and tell you honestly where we'd start.
