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UBE Marketing

PR that gets your story in front of the people who matter

Coverage in the right publications builds credibility that advertising can't buy, and it's increasingly what AI assistants cite when buyers ask who to trust. We find the story in your news, write it so editors want it, and pitch it to the technology, channel and business press.

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What's included

Story and message development
Find the angles in your launches, partnerships, customer wins and data that editors actually want to cover.
Press releases and announcements
News releases, media alerts and announcement kits, written, approved and distributed.
Media outreach and pitching
Targeted pitches to the journalists and publications your buyers read, with follow-up handled for you.
Ecosystem media relations
Ongoing relationships with technology and channel media to build visibility in the right channels.
Thought leadership and bylines
Opinion pieces, expert commentary and interview preparation for your leaders.
Awards and speaking opportunities
Industry award entries and speaking slots that create news and credibility.
Coverage reporting
Monthly reporting on coverage, reach, share of voice and the links it earns.

Pricing

Included in Growth and Scale programs, or as a standalone PR retainer. Paid distribution is billed separately.

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How it works

  1. Step 1

    Find the story

    We review your news pipeline, customers and expertise to build a 12-month story calendar.

  2. Step 2

    Prepare the assets

    Messaging, releases, spokesperson briefing notes, images and quotes, approved before anything goes out.

  3. Step 3

    Pitch and place

    Targeted outreach to the right journalists, with exclusives where they'll land better.

  4. Step 4

    Amplify and report

    Share coverage across LinkedIn, email and sales, and report on results each month.

  5. Your next stepTalk to usTell us what you're planning and we'll show you where we'd start.Let's talk →

Who it's for

  • Technology companies launching products or partnerships
  • Microsoft partners announcing wins, awards and customer stories
  • Founders and executives building a public profile
  • Not-for-profits and consumer brands with news to share

Frequently asked questions

What does a B2B tech PR agency do?

It turns company news and expertise into coverage: finding the story, writing press releases and bylines, pitching journalists, managing media relationships and reporting on results. For B2B tech, the focus is the technology, channel and business publications buyers and partners read.

Can you guarantee media coverage?

No honest agency can guarantee earned coverage, because editors decide what runs. What we can do is find genuinely newsworthy angles, pitch the right journalists and give your story the best chance. Our own agency launch was covered by IT Brief, techpartner.news and eCommerce News.

How does PR help with AI search?

AI assistants such as ChatGPT, Copilot and Perplexity lean on credible third-party sources when they describe companies. Coverage in respected publications gives them trustworthy information about who you are and what you do, which supports your answer engine optimisation (AEO).

Do you write press releases for Microsoft partner news?

Yes. We write and pitch announcements for Microsoft partner milestones such as new designations, Marketplace launches, customer wins and Partner of the Year awards, aligned with Microsoft's partner communication guidelines.

Related insights

Let's plan your next 12 months of growth.

Book a 30-minute strategy call. We'll look at where you are with Microsoft, your market and your pipeline, and tell you honestly where we'd start.

Let's talkSee pricing