Microsoft Partner Marketing
Practical guides on microsoft partner marketing from our team.
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7 articles
Microsoft Partner Marketing · 27 October 2026 · 3 min read
Microsoft is putting CRM inside Teams, so partners should market the workflow
Microsoft's October business apps releases bring Dynamics 365 into Teams. Our view: partners win by marketing one workflow, not six new features.
Microsoft Partner Marketing · 16 October 2026 · 3 min read
Your own business is the best AI case study you have
Partners at TechX Melbourne said internal AI work was their strongest customer proof. Alvin Paronda on why customer zero beats waiting for a client logo.
Microsoft Partner Marketing · 14 October 2026 · 3 min read
A Microsoft specialisation is a badge, not a go-to-market plan
Microsoft's new Digital Sovereignty specialisation is hard to earn. Alvin Paronda on why partners should plan the marketing before the audit, not after it.
Microsoft Partner Marketing · 28 July 2026 · 11 min read
Microsoft AI Cloud Partner Program FY27 Update: What Partners Need to Know
Microsoft AI Cloud Partner Program FY27 update explained: new AI specialisations, Copilot co-op and SMB trial, co-sell expansion and Frontier Accelerate.
Microsoft Partner Marketing · 8 July 2026 · 3 min read
Microsoft Partner of the Year Awards 2026: What's New & How to Strengthen Your Submission
What changed in the 2026 Microsoft Partner of the Year Awards: new categories, a regional tier, tighter submission limits, key dates and tips to stand out.
Microsoft Partner Marketing · 13 April 2026 · 2 min read
Microsoft Partner Case Study Framework: Write Stories That Convert
A five-part Microsoft partner case study framework: situation, problem, solution, results and executive insight, plus tips to make stories co-sell ready.
Microsoft Partner Marketing · 13 March 2026 · 4 min read
Maximising B2B Success: Strategies for Microsoft Cloud Marketplace Listings in 2026
Microsoft Marketplace listing strategies for B2B brands: know your buyer, optimise for search, use co-sell, show integration, and keep pricing transparent.
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