UBE Marketing
IT Brief Australia covered the launch of UBE Marketing, the Sydney agency founded by Alvin Paronda to give systems integrators, ISVs and consultancies in the Microsoft ecosystem the marketing team many of them can't yet build in-house.
The article describes Alvin as UBE's CEO and founder and a former marketing director, and outlines the agency's model: twelve-month engagements that bring brand, campaigns and events together under one team. It also notes that UBE works beyond Microsoft, with early clients including TribalApp and Lungs for the Future.
The story closes with Alvin's description of the agency's purpose: "UBE Marketing is here to empower the underdogs and elevate the giants." The same article was syndicated by eCommerce News Australia.
