Event Marketing
Practical guides on event marketing from our team.
All articles
11 articles
Event Marketing · 21 October 2026 · 3 min read
Host your B2B events for your fans, not your pipeline
Domefest's founders built a community, then an event, then an agency. Alvin Paronda on why B2B events should start with the people, not the sponsor list.
Event Marketing · 12 October 2026 · 3 min read
VIP client hospitality: what B2B brands can learn from big takeovers
US B2B brands are buying out theme parks to reward clients. Here's how Australian companies can plan VIP hospitality that builds relationships.
Event Marketing · 12 October 2026 · 3 min read
Rebranding a flagship B2B event: lessons from HubSpot
HubSpot renamed its 15-year-old Inbound conference. Here's what Australian tech companies can learn about refreshing a flagship customer event.
Event Marketing · 12 October 2026 · 3 min read
Product launch events in immersive venues: getting the balance right
Immersive digital venues can make product launches memorable. Tips for Australian brands on balancing projection, physical detail and hospitality.
Event Marketing · 12 October 2026 · 3 min read
Event sponsorship that builds loyalty, not just foot traffic
Alaska Airlines tied its festival sponsorships to loyalty sign-ups. Lessons for Australian brands on sponsorship activations that create lasting value.
Event Marketing · 12 October 2026 · 3 min read
Warm before you ask: Siemens' lesson for B2B event marketers
Siemens sequenced LinkedIn ads before asking anyone to register for Hannover Messe. How Australian B2B tech event marketers can apply the same approach.
Event Marketing · 12 October 2026 · 3 min read
Event measurement starts before the doors open
Most event measurement happens too late. Here's how B2B tech brands in Australia can plan KPIs up front and measure a whole event portfolio consistently.
Event Marketing · 12 October 2026 · 3 min read
Dreamforce 2026: what B2B tech events can borrow
Dreamforce 2026 organised its expo around attendee problems and hands-on building. Here's what Australian B2B tech and Microsoft partner events can borrow.
Event Marketing · 12 October 2026 · 3 min read
How to brief influencers and creators for live events
Creators extend an event's reach, but need clear briefs and on-site support. A practical guide for Australian brands inviting influencers to events.
Event Marketing · 12 October 2026 · 3 min read
B2B event ROI: measure it on three timeframes, not one
Event costs land now, but B2B revenue lands months later. A three-stage approach to event ROI helps Australian tech marketers defend their event budgets.
Event Marketing · 12 October 2026 · 3 min read
Attendee wellbeing is becoming part of event design
Events are moving from wellness add-ons to designing for attendee wellbeing. Practical ways Australian B2B and brand events can build in downtime and care.
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