AI Marketing

19 articles

• AI Marketing · 21 October 2026 · 3 min read

  AI will replace agency admin, not agency judgement

  Alvin Paronda on why AI tools will take over agency admin but not judgement, and why agencies should price process and thinking separately.

• AI Marketing · 12 October 2026 · 3 min read

  What high-citation brands do differently in AI search

  HubSpot's State of AEO data shows what gets brands cited in AI answers. Our take for B2B tech and Microsoft partners, plus a practical 90-day plan.

• AI Marketing · 12 October 2026 · 3 min read

  Measuring AI search ROI: a three-layer model for B2B teams

  AI search rarely shows up in last-click reports. A practical three-layer model for proving AEO value to your CMO and CFO, adapted for B2B tech.

• AI Marketing · 12 October 2026 · 3 min read

  OpenAI's enterprise marketing playbook: lessons for AI and SaaS brands

  As ChatGPT ads expand to 31 more markets, OpenAI's enterprise marketing approach offers lessons for AI and SaaS companies selling to business buyers.

• AI Marketing · 12 October 2026 · 3 min read

  LinkedIn for AEO: why your experts matter more than your page

  A HubSpot experiment tested whether LinkedIn posts lift AI search visibility. What B2B tech firms and Microsoft partners should take from it.

• AI Marketing · 12 October 2026 · 3 min read

  When to disclose AI in your ads: a practical guide for B2B teams

  The IAB has updated its AI disclosure framework. What B2B tech marketers should label, what they can skip, and how to set a simple internal AI policy.

• AI Marketing · 12 October 2026 · 3 min read

  LinkedIn's AI creative tools: faster ads, but strategy still matters

  LinkedIn added brand kit, Draft with AI and AI ad variants to Campaign Manager. How B2B tech teams can use them without going generic.

• AI Marketing · 12 October 2026 · 3 min read

  AI use is mainstream, AI buying isn't yet. Plan for both

  VML research shows most consumers now use AI, but search still leads the buying journey. How marketers should balance search, AEO and AI visibility.

• AI Marketing · 12 October 2026 · 3 min read

  Proving AI search ROI to leadership: Google's latest signals

  Google says AI Mode and AI Overviews are expanding Search, with new AI Max reporting coming. How B2B tech marketers can prove AI search value.

• AI Marketing · 11 October 2026 · 3 min read

  Creators and AI: what brands should learn about human voice

  Creators have moved from fearing AI to using it, but audiences still want a human behind the work. Lessons for B2B tech and consumer brand marketers.

• AI Marketing · 9 October 2026 · 3 min read

  Google says good SEO is good GEO. Here's what B2B teams should do

  Google's guidance on AI search says foundational SEO still wins. What that means for B2B tech marketers, and where Copilot and other engines fit in.

• AI Marketing · 5 October 2026 · 3 min read

  Advertising to AI agents: make your brand facts machine-ready

  Publishers are now serving ads to AI agents, not just people. What B2B tech brands should do to make their facts accurate and readable for AI.

• AI Marketing · 9 July 2026 · 2 min read

  Beyond Automation: Why Agentic AI Is the Next Step for Enterprise Operations

  Why agentic AI is moving enterprises beyond rule-based automation to coordinated, end-to-end processes, and why governance and human oversight still matter.

• AI Marketing · 4 June 2026 · 4 min read

  Navigating the Developer Duality: Balancing Innovation with Trust

  How developers can balance rapid AI innovation with security, governance and data ownership, drawing on Microsoft Build announcements including Microsoft IQ.

• AI Marketing · 11 May 2026 · 4 min read

  Copilot Cowork: What Action‑Taking AI Means for Modern Marketing Teams

  Copilot Cowork lets Microsoft 365 Copilot carry out supervised, multi-step work. What action-taking AI means for marketing team workflows and coordination.

• AI Marketing · 30 April 2026 · 4 min read

  Elevate Your Presence in the AI Landscape to Stay Relevant

  Practical steps to build your presence in AI: experiment with AI tools, share your AI journey, join communities and create AI-enhanced content or products.

• AI Marketing · 28 April 2026 · 2 min read

  From Copilot to Agents: What Satya Nadella’s AI Tour Keynote Means for Businesses

  Key takeaways from Satya Nadella's Microsoft AI Tour Sydney keynote: the move from Copilot to agents, why data and context matter, and why trust is essential.

• AI Marketing · 9 April 2026 · 2 min read

  Agentic Marketing in B2B: From Campaigns to Intelligent Systems

  Agentic marketing in B2B explained: how always-on, adaptive systems replace campaigns, what changes for marketers, adoption barriers and how it builds pipeline.