B2B Marketing
Practical guides on b2b marketing from our team.
All articles
11 articles
B2B Marketing · 12 October 2026 · 3 min read
Why precise numbers make B2B marketing claims more believable
Research highlighted by HubSpot shows specific numbers earn more trust than round ones. How B2B tech marketers can use precision honestly.
B2B Marketing · 12 October 2026 · 3 min read
Original research as a growth channel for B2B tech brands
Semrush turned data studies into an always-on program. How B2B tech firms and Microsoft partners can build research that earns citations and pipeline.
B2B Marketing · 12 October 2026 · 3 min read
Post less, grow more: a social lesson B2B brands can borrow
Inter Milan cut its social posting by about a third and still grew reach. What B2B tech brands can learn about LinkedIn cadence and quality.
B2B Marketing · 12 October 2026 · 3 min read
What Zembl's attribution fix teaches Australian ABM teams
An Australian brokerage connected LinkedIn engagement to CRM revenue and won a bigger ABM budget. What B2B tech marketers can borrow from its approach.
B2B Marketing · 12 October 2026 · 3 min read
Meta's creative diversification push: lessons for B2B paid social
Meta is steering advertisers to genuinely different creative, not tweaked copy. What B2B and SaaS marketers should change in how they test ads.
B2B Marketing · 12 October 2026 · 3 min read
Reach more of the buying committee, earlier: what the data says
New research shared by LinkedIn links earlier, broader buying-committee engagement to higher win rates. What it means for B2B tech and Microsoft partners.
B2B Marketing · 12 October 2026 · 3 min read
The content velocity trap: why more content can make you less visible
Publishing more AI-assisted content can hurt visibility in AI search. Why B2B tech brands should favour clear, verifiable, corroborated content instead.
B2B Marketing · 12 October 2026 · 3 min read
The Credibility Code: building B2B trust through four voices
LinkedIn's B2B Institute says trust comes from brand, employees, customers and creators together. How B2B tech firms and Microsoft partners can apply it.
B2B Marketing · 8 October 2026 · 3 min read
B2B creator marketing on LinkedIn: where tech brands should start
LinkedIn is building out creator tools for B2B. How tech firms and Microsoft partners can use Thought Leader Ads, BrandLink and creators to earn trust.
B2B Marketing · 25 March 2026 · 3 min read
B2B Marketing Fundamentals for Technology Companies
B2B marketing fundamentals for technology companies: target audiences, value propositions, buyer personas, content, SEO, email, events and sales alignment.
B2B Marketing · 26 February 2026 · 3 min read
Building Confidence in B2B Through Consistent Design in Marketing Collateral
Consistent design across B2B marketing collateral builds buyer trust. The core elements (colour, type, logo, imagery, layout) and how to keep them on brand.
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